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|Tuesday, June 20, 2023|
|12:00 PM - 12:30 PM|
|12:30 PM - 12:35 PM|
Grab & Go Lunch
|12:35 PM - 12:40 PM|
|12:40 PM - 1:15 PM|
|1:15 PM - 1:50 PM|
Panel 1 | Gone Are the Days of Simple Binge-Watching
Understanding it all… when and why the Streamers drive from Linear to Streaming (AND Streaming to Linear), why the platforms choose to drop an original series all at once vs. weekly, why they’re so quick to renew (and just as quick to not), etc.
Moderator: Daniel Frankel - Next TV
Reny Díaz - NBCUniversal Telemundo Enterprises
Will Gurman - Paramount Streaming
Chelsea Radler - WME
|1:50 PM - 2:25 PM|
Panel 2 | Every Home: Free, Live, and Premium TV
Hybrid Monetization Models: With FAST streaming up over 90% in 2022, and Netflix and Disney+ rolling out new AVOD offerings, the dynamics of consumer understanding and branded services selection for SVOD and ad-supported are changing.
|2:25 PM - 2:45 PM|
Hollywood’s Awakening: Shapeshifting on the Rise
|2:45 PM - 3:00 PM|
Mid-Conference Coffee & Network Break
|3:00 PM - 3:35 PM|
|3:35 PM - 4:10 PM|
Panel 3 | The Math Behind the Science
Consumer Behavior and Audience Trends Across Streamers - from SVOD to FAST: What programming type / genre is popular on which services, and how the competitive streaming landscape is trending
|4:10 PM - 4:45 PM|
Panel 4 | Cutting the Cord, Five Years Later
Aggregation + Bundling, Churn + Retention: How companies like Verizon and Roku offer STREAMING HUBS for consumer viewers to manage their content, and why bundling will shape the next several years as customers align household budgets with subscription increases and fatigue.
|4:45 PM - 5:30 PM|
FAST Five: Achievements in Originals
Join us for the closing session of this year’s annual NEXT TV Summit – part of LA Television Week – where we recognize and honor five (5) industry-leading ORIGINALS.
Each of these unique programming successes will identify and celebrate executives, talent and / or showrunners who have achieved an excellence in original programming.
|5:30 PM - 5:40 PM|
|5:45 PM - 6:45 PM|
|Wednesday, June 21, 2023|
|9:00 AM - 9:30 AM|
|9:30 AM - 9:35 AM|
|9:35 AM - 10:15 AM|
Opening Keynote |The Buyer: Mike Fisher, GroupM
In a changing media environment, what are buyers looking for when choosing media partners? Mike Fisher, who as executive director, investment Innovation at GroupM leads a newly created Investment Innovation team within the agency, tells what clients need and what they’re willing to test and scale.
|10:15 AM - 10:35 AM|
Panel 1 | Hitting the Target
Identity systems, clean rooms, contextual data are all being used to ensure that the right message reaches the right consumer. Top execs on the buyside and sell side talk about techniques that lead to successful campaigns.
|10:35 AM - 11:05 AM|
Panel 2 | Measuring Up
More companies are offering more measurement solutions, but what really matters? Targeted audiences? Outcomes? How will the new Joint Industry Committee guidelines affect what information is available about the reach, frequency and effectiveness of campaigns.
|11:05 AM - 11:25 AM|
Morning Coffee & Network Break
|11:25 AM - 12:05 PM|
Panel 3 | Addressable Advertising
Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how can marketers orchestrate campaigns across platforms to reach consumers at scale.
|12:05 PM - 1:05 PM|
|1:05 PM - 1:35 PM|
Mid-Day Keynote | What’s Next For Automatic Content Recognition Data
Smart TV viewing data collected using Automatic Content Recognition (ACR) technology has revolutionized the television business, giving us more information about the programs and commercials being watched. It's also taken center stage at this year's upfronts as the industry seeks more modern ways to accurately measure and value audiences at scale. Charbel Makhoul, general manager of product, data science and analytics at Vizio -- one of the first companies to harness ACR data -- will talk about new ways smart TV data can be used to make TV advertising more efficient and effective and the critical role it's playing in the measurement evolution.
|1:35 PM - 2:05 PM|
Panel 4 | Local
Local advertisers need advanced advertising to reach their customers via TV and digital channels. A look at the tools and technology needs to build and sell multi-platform ad campaigns
|2:05 PM - 2:40 PM|
Let’s Build A Remarkable Campaign Together: A Creative Improv
Looking to execute custom CTV ad creative at the speed of now? Execs from PadSquad will lead a first-ever interactive workshop where audience members can participate in the live transformation of ordinary “lean back” video ads into remarkable “lean forward” executions. Advanced advertising requires creative targeting against specific audiences, locations, weather and more. In this session, the audience’s input will be rapidly transformed into customized video assets and interactive ads that can span CTV and all screens.
Scan QR to submit your brand for consideration to be featured during the workshop!
|2:40 PM - 3:05 PM|
Afternoon Coffee & Network Break
|3:05 PM - 3:35 PM|
Afternoon Keynote | Case Study of a Successful Campaign
Media and client execs talk about the ingredients that went into a successful advanced advertising campaign
|3:35 PM - 3:55 PM|
Advanced Advertising Innovation Awards Presentation
The Advanced Advertising Innovation Awards will honor people and companies who have contributed to improving the effectiveness of advertising through the use of data and technology.
|3:55 PM - 4:00 PM|
|4:00 PM - 5:00 PM|