Full Name
Mike Fisher
Job Title
Executive Director, Investment Innovation

Mike leads the newly created team Investment Innovation within GroupM, responsible for working closely with clients, partners, and key stakeholder practices (strategy, planning, activation and research/analytics) to provide ongoing leadership in critical innovation areas including advanced TV, cross-channel integrations, new ad formats and models, and measurement and research capabilities. Mike has helped push clients across GroupM to test and scale new Advanced TV solutions across linear, addressable, and streaming channels. He has also been instrumental in creating and leading new offerings between GroupM and various industry-leading companies, including iSpot, OpenAP, and more.

Mike continues to push forward best-in-class advanced TV solutions, partnerships, and innovative ways to reach viewers across premium video solutions, and is a veteran of the Advanced TV speaking circuit and a NYC TV Week 40 under 40 honoree.

Mike Fisher