Charbel Makhoul helps guide Inscape’s ACR technology roadmap and is responsible for evolving and maintaining currency grade TV viewing data. He has been working with ACR technology for the last eight years and started as part of Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape.

Charbel oversees VIZIO’s Unified Data teams responsible for introducing great innovations around ACR data processing making campaign planning, targeting and measurement easier with Inscape ACR data and for producing insights and analytics that fuel VIZIO programming and VIZIO’s ads business. Charbel has a Masters degree in Embedded Electronics from INPG (France) and an MBA from GGSB France.