Full Name
Tania Missad
Job Title
Head of Global Corporate Research Data & Insights
Warner Bros. Discovery

Tania is Head of Global Corporate Research, Data & Insights at Warner Bros Discovery.  She leads a team of global researchers, data scientists & social analytics experts that work across the WBD enterprise, touching all divisions & the full portfolio of businesses at WBD, including motion pictures, streaming/DTC, WBTV, international divisions, sports, news, & brands/experiences.

Tania is a senior business leader with 25+ years-experience harnessing the voice of the consumer to drive global brand & franchise strategy, enduring innovation, award-winning content, and brand communications.   In her career she has worked with some of the world’s largest companies and most beloved brands, such as Procter & Gamble, Pfizer, Johnson & Johnson, Neutrogena, Mattel & more recently Warner Bros Discovery.   While at Mattel, she played an integral role in the evolution of Barbie, as one of the leaders driving the launch of both culturally diverse Barbies and body diverse Barbies (e.g. Curvy Barbie). The consumer insights work that underpinned those initiatives were featured in interviews with Time Magazine, the New York Times and other global publications.  She began her career at Warner Bros in 2016, leading insights for the Global Consumer Products organization, and grew over time to lead work for HBOMAX Kids, key US Networks and Studios (Cartoon Network, Adult Swim, TCM & Warner Bros Animation), & the company’s largest IP & experiences, (Harry Potter, DC, Batman, Looney Tunes & Hanna Barbera).  With the merger of Discovery and Warner Bros, she was elevated to lead Global Corporate Research covering the full enterprise with her incredible team of experts. 
Her scope is global – working with many international partners & regions around the world, doing research on everything from brand health, segmentation, digital footprint & audience understanding to testing our shows and movies with global audiences. 

She is a Mexico City native who speaks multiple languages, has lived in many cities around the world and now currently resides in Los Angeles with her husband, two little girls and four rescue doggies. 

Tania is a graduate of the University of Pennsylvania and the Wharton School of Business.

Tania Missad