Gabe Richman is the Senior Director of Data Partnerships at The Trade Desk where he focuses on identity strategy and addressability for The Trade Desk as well as UID2 and EUID adoption across the broader ecosystem.  Prior to joining The Trade Desk in 2021, Gabe held various roles in AdTech at HealthVerity, Wunderkind and LiveRamp.  For the last decade Gabe has taken pride in helping marketers and platforms alike demystify the complex identity landscape and embrace the change needed to preserve the open internet.  Gabe is a graduate of the University of Maryland and resides in Los Angeles.