Dr. Lindsey Woodland is Group Vice President of Client Data Science at 605. She brings to 605 over a decade of data science experience and extensive work on both the theoretical and practical fronts of client-based data science. Her work has included: developing cross-platform attribution methodologies, creating an optimized persuadable targeting solution and leading solutions for some of the biggest brands and media companies. At 605, Lindsey leads the development and application of analytical methods and products that push the boundaries of TV measurement by helping clients advance their insights and drive success. She has played an instrumental role in the development, execution and success of various large scale data science solutions, and was the lead developer of 605 IMP4CT, the company’s always-on ad campaign attribution solution.