|Wednesday, June 21, 2023|
|9:00 AM - 9:30 AM (PDT)|
|9:30 AM - 9:35 AM (PDT)|
|9:35 AM - 10:15 AM (PDT)|
Opening Keynote | The Client
A top marketer talks about how data and technology enable it to send specific messages to targeted consumer segments.
|10:15 AM - 10:35 AM (PDT)|
Panel 1 | Hitting the Target
Identity systems, clean rooms, contextual data are all being used to ensure that the right message reaches the right consumer. Top execs on the buyside and sell side talk about techniques that lead to successful campaigns.
|10:35 AM - 11:05 AM (PDT)|
Panel 2 | Measuring Up
More companies are offering more measurement solutions, but what really matters? Targeted audiences? Outcomes? How will the new Joint Industry Committee guidelines affect what information’s is available about the reach, frequency and effectiveness of campaigns.
|11:05 AM - 11:25 AM (PDT)|
Morning Coffee & Network Break
|11:25 AM - 12:05 PM (PDT)|
Panel 3 | Addressable Advertising
Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how can marketers orchestrate campaigns across platforms to reach consumers at scale.
|12:05 PM - 1:05 PM (PDT)|
|1:05 PM - 1:35 PM (PDT)|
Mid-Day Keynote | The Buyer: Mike Fisher, GroupM
In a changing media environment, what are buyers looking for when choosing media partners? Mike Fisher, who as executive director, investment Innovation at GroupM leads a newly created Investment Innovation team within the agency, tells what clients need and what they’re willing to test and scale.
|1:35 PM - 2:05 PM (PDT)|
Panel 4 | Local
Local advertisers need advanced advertising to reach their customers via TV and digital channels. A look at the tools and technology needs to build and sell multi-platform ad campaigns
|2:05 PM - 2:40 PM (PDT)|
Let’s Make A Campaign
Advanced advertising campaigns aimed at multiple target audiences require creative executions that will engage each of those consumer segments. We challenge attendees to be creative.
|2:40 PM - 3:05 PM (PDT)|
Afternoon Coffee & Network Break
|3:05 PM - 3:35 PM (PDT)|
Afternoon Keynote | Case Study of a Successful Campaign
Media and client execs talk about the ingredients that went into a successful advanced advertising campaign
|3:35 PM - 3:55 PM (PDT)|
Advanced Advertising Innovation Awards Presentation
|3:55 PM - 4:00 PM (PDT)|
|4:00 PM - 5:00 PM (PDT)|