Wednesday, June 21, 2023
9:00 AM - 9:30 AM (PDT)

Registration Opens

9:30 AM - 9:35 AM (PDT)

Welcoming Remarks

Jon Lafayette
9:35 AM - 10:15 AM (PDT)

Opening Keynote |The Buyer: Mike Fisher, GroupM

In a changing media environment, what are buyers looking for when choosing media partners? Mike Fisher, who as executive director, investment Innovation at GroupM  leads a newly created Investment Innovation team within the agency, tells what clients need and what they’re willing to test and scale.

Mike Fisher
10:15 AM - 10:35 AM (PDT)

Panel 1 | Hitting the Target

Identity systems, clean rooms, contextual data are all being used to ensure that the right message reaches the right consumer. Top execs on the buyside and sell side talk about techniques that lead to successful campaigns.

Josh Hudgins
10:35 AM - 11:05 AM (PDT)

Panel 2 | Measuring Up

More companies are offering more measurement solutions, but what really matters? Targeted audiences? Outcomes? How will the new Joint Industry Committee guidelines affect what information is available about the reach, frequency and effectiveness of campaigns.

Danielle DeLauro Lindsey Woodland
11:05 AM - 11:25 AM (PDT)

Morning Coffee & Network Break

11:25 AM - 12:05 PM (PDT)

Panel 3 | Addressable Advertising

Linear TV is getting more addressable thanks to technology and new alliances among distributors. At the same time, FAST channels and smart TV makers are offering addressable capabilities. Hear how can marketers orchestrate campaigns across platforms to reach consumers at scale.

Kevin Lemberg Eric Smith
12:05 PM - 1:05 PM (PDT)


1:05 PM - 1:35 PM (PDT)

Mid-Day Keynote | What’s Next For Automatic Content Recognition Data

Smart TV viewing data collected using Automatic Content Recognition (ACR) technology has revolutionized the television business, giving us more information about the programs and commercials being watched. It's also taken center stage at this year's upfronts as the industry seeks more modern ways to accurately measure and value audiences at scale. Charbel Makhoul, general manager of product, data science and analytics at Vizio -- one of the first companies to harness ACR data -- will talk about new ways smart TV data can be used to make TV advertising more efficient and effective and the critical role it's playing in the measurement evolution.

Charbel Makhoul
1:35 PM - 2:05 PM (PDT)

Panel 4 | Local

Local advertisers need advanced advertising to reach their customers via TV and digital channels. A look at the tools and technology needs to build and sell multi-platform ad campaigns

Jonathan Muzio John-Marcus Phillips
2:05 PM - 2:40 PM (PDT)

Let’s Build A Remarkable Campaign Together: A Creative Improv

Looking to execute custom CTV ad creative at the speed of now? Execs from PadSquad will lead a first-ever interactive workshop where audience members can participate in the live transformation of ordinary “lean back” video ads into remarkable “lean forward” executions. Advanced advertising requires creative targeting against specific audiences, locations, weather and more. In this session, the audience’s input will be rapidly transformed into customized video assets and interactive ads that can span CTV and all screens. 


Scan QR to submit your brand for consideration to be featured during the workshop!

Cathy Collette
2:40 PM - 3:05 PM (PDT)

Afternoon  Coffee & Network Break

3:05 PM - 3:35 PM (PDT)

Afternoon Keynote | Case Study of a Successful Campaign

Media and client execs talk about the ingredients that went into a successful advanced advertising campaign

Todd Hauser Bill Herman
3:35 PM - 3:55 PM (PDT)

Advanced Advertising Innovation Awards Presentation

The Advanced Advertising Innovation Awards will honor people and companies who have contributed to improving the effectiveness of advertising through the use of data and technology. 

3:55 PM - 4:00 PM (PDT)

Closing Remarks

Jon Lafayette
4:00 PM - 5:00 PM (PDT)

Closing Reception