Reny Díaz is Vice President of Audience Strategy & Content Development at NBCU Telemundo Enterprises. He is responsible for content strategies that attract and retain the full spectrum of U.S. Hispanics in streaming. Diaz is a pioneer of underserved bilingual audiences and was instrumental to the creation of Tplus and its ongoing projects. He reports to Romina Rosado, the Executive Vice President and General Manager of Hispanic Streaming for NBCUniversal Telemundo Enterprises.
Prior to this role, Díaz oversaw consumer research for Telemundo. Under his leadership, Telemundo partnered with other brands within the NBCUniversal portfolio on innovative and collaborative marketing campaigns and launched an audience segmentation and consumer testing framework that is now leveraged throughout Telemundo. Díaz came to the company in 2015 after serving as Head of Research for Fusion, ABC News and Univision’s English-language joint venture. He began his career at Nielsen, supporting the advancement of their Latinx thought leadership.
Diaz serves on the board of Anseye Pou Ayiti, which promotes teacher excellence and student success to raise educational outcomes in underserved and rural areas in Haiti. In 2019, Díaz was recognized as an Outstanding Voices Honoree as part of the South Florida Business Journal’s annual Business of Pride Awards.
Díaz holds an undergraduate Sociology and History degree from Yale College.