|Tuesday, June 7, 2022|
|9:00 AM - 9:30 AM (PDT)|
|9:30 AM - 9:40 AM (PDT)|
|9:40 AM - 10:10 AM (PDT)|
Keynote: How To Get Better Results From Better Data
iSpot.tv is the leading measurement company providing advertisers and media companies with an alternative to Nielsen’s ratings. The company, which recently raised $325 million, has worked with NBCUniversal, Paramount, WarnerMedia and top media buying agencies to measure the advertising reach and impact of campaigns that ran during big events including the Olympics, the Super Bowl and March Madness. Sean Muller, CEO and Founder, will discuss how better TV ad data leads to better decision making and creates new opportunities in the future.
|10:10 AM - 10:50 AM (PDT)|
Panel: Addressable Advertising Finally Made Easy
Have standardization and new distribution platforms made one-to-one targeting at scale something most brands can tackle successfully?
Jon Lafayette - B+C Multichannel News
Bruce Anderson - COO &CTO
Muhammad Eldereiny - RPA
Jason Manningham - Blockgraph
Kent Tseng - TelevisaUnivision
Matt Van Houten - DIRECTV Advertising
Tony Yi - Cadent
|10:50 AM - 11:10 AM (PDT)|
|11:10 AM - 12:00 PM (PDT)|
Panel: Programmatic Progress
Is there enough transparency for buying and selling premium inventory via automated systems? Media and tech platform executives look at what buyers need to create effective campaigns and avoid fraud and the technology that is enabling media companies to manage and monetize inventory on a growing number of platforms.
Jon Lafayette - B+C Multichannel News
Field Garthwaite - IRIS.TV
Mark Haddow - Amobee
Leo O'Connor - Paramount
Kenneth Suh - Tremor International
Michael Teicher - Scripps Networks
|12:00 PM - 1:00 PM (PDT)|
|1:00 PM - 1:30 PM (PDT)|
Keynote: Moving Beyond the Panel: ID-Based Targeting and Measurement for Television
Advertisers need to plan, target, optimize and track the impact of TV ad spending across all screens, platforms and publishers, but fragmented viewership paired with siloed identity has led to counting problems and blindspots with adding up viewers across multiple viewing experiences. The solution starts with breaking down silos across TV publishers and platforms so buyers can define a unified audience target and measure across all consumers and devices. OpenAP CEO David Levy explains how with OpenID, the common ID spine for TV, and the cross-platform measurement framework backed by publishers, XPm, TV is delivering key metrics the industry has been waiting for including unique deduplicated cross-publisher and cross-platform reach and frequency. The session includes a case study for how advertisers are using XPm data to reach a larger share of audience on future campaigns.
|1:30 PM - 2:10 PM (PDT)|
Panel: Advertising on CTV
Connected TV is hot. How is advertising on CTV different from traditional TV and how much of your budget should you move to streaming?
Moderator: Danielle Delauro - VAB
Michael Bologna - Brightline
Sean Booker - VIZIO
Pierre Coleman - Vevo
Rachel Dillon - Strategus
Ray Yinger - Comscore, Inc.
|2:10 PM - 2:30 PM (PDT)|
|2:30 PM - 3:10 PM (PDT)|
Panel: Growing Local OTT
Local advertisers need to go over-the-top too. How local media is generating revenue by supplementing linear commercials with targeted digital advertising.
Daniel Punt - FTI Consulting
Tom Fleming - FOX Television Stations
Adam Gaynor - Gamut
Jim Loughran - Viamedia
Joe Marino - MadHive
Dave Marquard - Premion
Jack Mollins - Atmosphere
|3:10 PM - 3:50 PM (PDT)|
Keynote: Making Streaming Work For Direct-To-Consumer Products and other Precision Marketers
A wave of successful direct-to-consumer brands are finding that in order to grow, they have to advertise on the TV screen. TV streaming offers these companies–and other performance marketers–the kind of targeting and measurement capabilities they've seen with digital advertising with the added engagement provided by premium television content. TaraLynn Marinho, who is responsible for the growth performance team focused on driving performance for marketers in a streaming environment at Roku, explains how TV streaming can power growing businesses and best practices to drive results.
|3:50 PM - 4:00 PM (PDT)|