Tuesday, June 7, 2022
9:00 AM - 9:30 AM (PDT)

Registration Opens

9:30 AM - 9:40 AM (PDT)

Welcoming Remarks

Jon Lafayette
9:40 AM - 10:10 AM (PDT)

Keynote: How To Get Better Results From Better Data

​ is the leading measurement company providing advertisers and media companies with an alternative to Nielsen’s ratings. The company, which recently raised $325 million, has worked with NBCUniversal, Paramount, WarnerMedia and top media buying agencies to measure the advertising reach and impact of campaigns that ran during big events including the Olympics, the Super Bowl and March Madness. Sean Muller, CEO and Founder, will discuss how better TV ad data leads to better decision making and creates new opportunities in the future.

Jon Lafayette Sean Muller
10:10 AM - 10:50 AM (PDT)

Panel: Addressable Advertising Finally Made Easy

Have standardization and new distribution platforms made one-to-one targeting at scale something most brands can tackle successfully?

Jon Lafayette Bruce Anderson Muhammad Eldereiny Jason Manningham Kent Tseng Matt Van Houten Tony Yi
10:50 AM - 11:10 AM (PDT)

Morning Break

11:10 AM - 12:00 PM (PDT)

Panel: Programmatic Progress

Is there enough transparency for buying and selling premium inventory via automated systems? Media and tech platform executives look at what buyers  need to create effective campaigns and avoid fraud and the technology that is  enabling media companies to manage and monetize inventory on a growing number of platforms.

Jon Lafayette Field Garthwaite Mark Haddow Leo O'Connor Kenneth Suh Michael Teicher
12:00 PM - 1:00 PM (PDT)


1:00 PM - 1:30 PM (PDT)

Keynote: Moving Beyond the Panel: ID-Based Targeting and Measurement for Television

Advertisers need to plan, target, optimize and track the impact of TV ad spending across all screens, platforms and publishers, but fragmented viewership paired with siloed identity has led to counting problems and blindspots with adding up viewers across multiple viewing experiences. The solution starts with breaking down silos across TV publishers and platforms so buyers can define a unified audience target and measure across all consumers and devices. OpenAP CEO David Levy explains how with OpenID, the common ID spine for TV, and the cross-platform measurement framework backed by publishers, XPm, TV is delivering key metrics the industry has been waiting for including unique deduplicated cross-publisher and cross-platform reach and frequency. The session includes a case study for how advertisers are using XPm data to reach a larger share of audience on future campaigns.

Jon Lafayette David Levy
1:30 PM - 2:10 PM (PDT)

Panel: Advertising on CTV

Connected TV is hot. How is advertising on CTV different from traditional TV and how much of your budget should you move to streaming?

Danielle Delauro Michael Bologna Sean Booker Pierre Coleman Rachel Dillon Ray Yinger
2:10 PM - 2:30 PM (PDT)

Afternoon Break

2:30 PM - 3:10 PM (PDT)

Panel: Growing Local OTT

Local advertisers need to go over-the-top too. How local media is generating revenue by supplementing linear commercials with targeted digital advertising.

Daniel Punt Tom Fleming Adam Gaynor James Loughran Joseph Marino Dave Marquard Jack Mollins
3:10 PM - 3:50 PM (PDT)

Keynote: Making Streaming Work For Direct-To-Consumer Products and other Precision Marketers

A wave of successful direct-to-consumer brands are finding that in order to grow, they have to advertise on the TV screen. TV streaming offers these companies–and other performance marketers–the kind of targeting and measurement capabilities they've seen with digital advertising with the added engagement provided by premium television content. TaraLynn Marinho, who is responsible for the growth performance team focused on driving performance for marketers in a streaming environment at Roku,  explains how TV streaming can power growing businesses and best practices to drive results.

Jon Lafayette TaraLynn Marinho
3:50 PM - 4:00 PM (PDT)

Closing Remarks

Jon Lafayette